Business articles can be a huge benefit to both the reader and the author. People searching for authoritative articles are looking for business tips, procedures, and experiences that can help them run their own company. Article writers can use the medium to establish their brand or their authority in a given industry. Of course, all of this depends on the ability to write a good article in the first place.
High quality business articles begin in the discovery phase. Take a look at your industry and really start to examine where the problems lie. Is there something that has a serious impact on your company or marketplace? Is your topic one that will actually interest other people? If it isn’t, you will have wasted a lot of time on an article that will be pushed aside without a second thought.
Next is the research phase. This needs to be taken seriously if you intend to develop any sort of credibility with your readers. If you want to establish yourself as a trustworthy and knowledgeable source of information, then you better have your facts straight. Find the resources that have the information you need and have it with you when you begin to write.
The actual writing process is not difficult, yet a surprising number of would-be writers seem to get it wrong. Writing business articles should follow the same patters you were taught, but probably ignored, in your old English classes. 1) State the problem. 2) Present the facts. 3) Suggest a solution. 4) Draw a conclusion.
Grammar is another casualty in many forays into the territory of business articles, but it is extremely important when to present a professional reputation. It could be a typo or it could be a sentence that just didn’t translate correctly from your head to the paper. Either way, make sure it’s as clean and as crisp as possible.
The next step is tough, especially when you’re writing on a deadline, but it can make a huge difference to your articles: put it away. Take some time to step back from your article and breathe for a moment. Novelists will but their books away for weeks before doing a second draft. That’s probably not necessary with shorter business articles, but if you put some time between you and the article you can come back at it with a fresh set of eyes to make quality revisions.
No one likes to rewrite their business articles, but this step is absolutely crucial. This is where you fix all the grammar and spelling errors and make sure it reads properly. You should also try to eliminate any unnecessary words and tighten up the prose as much as possible.
Finally, you can move on to the publishing phase. This is where you can start to reap the benefits of all the work you put into your business articles. If you’ve done it right, your readers will benefit from your experience and knowledge, and you will begin building a strong reputation within your community of peers.