Business Article Marketing – First Create an Outline For Your Article

When using articles as a way of promoting your business on the internet, it can be a very powerful method to use if it is used correctly. All of us that write content for our marketing articles niche can sometimes get “stuck” or do not know how to start creating a good informative article. This method of starting your article with an outline will help make writing content a lot easier to construct.

An outline acts like a basis of your article, which can help guide you in creating your introduction, body and conclusion of your content. Also using an outline can improve your content in making it interesting and appealing to your readers. An outline can also help you write your article quicker and so save time, and we all know that time is very important in any kind of business.

Let us take a look at some tips and guide lines on how to create an outline for your all business articles:

First pick your topic or subject, pick a subject that interests you and that you will enjoy writing about, this is important. The reason this is so important is that you do not want to get bored with writing, writing should be an enjoyable experience. If you do not like what you are writing about you are more likely to “give up” and remembering what a very powerful marketing tool articles are, it could affect your business.

Make sure you have done your research on your subject, your research will give you information on what keywords and keyword phrases you might want to use. It will also give you some ideas for the content of your article. While doing your research try to think of ways you can use to attract potential customers to your marketing article.

By doing your research you should have come up with some ideas about your topic and ideas on how you want to start constructing your business article. Review your research and write down the information you have collected.

Next think of an enticing title for your topic, it should grab the attention of your reader and contain the appropriate keywords. Your title should also be relevant to your topic or subject.

This is the frame for your article, so now you need to add content, your content should be fresh, informative and interesting and contain relevant keywords and phrases.

Your marketing article should have a summary or introduction, that should be written in such a way that it keeps the reader interested and wanting to read more. The body of your article should give relevant information on your topic, and also be of interest to your reader. You should have a conclusion to your article, the conclusion should wrap up the points that you want bring home to your reader.

The whole article should be coherent and flow in a natural manner, now all you have to do is proof read the article. To proof read your content, you need to read your article several times making sure you have correct spelling, punctuation and use correct grammar.

Writing an outline for your business article marketing campaign, will help improve your article marketing skills and will help improve the overall success of your business. Good luck.

Tom Wilson is an author and business entrepreneur and has been in business some forty years. He writes articles with the intent of offering correct interesting and useful Internet business information.

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Local Business Article Marketing – Attract Local Customers to Your Website by Submitting Articles

Do you own a localized business? Are you wondering if it’s possible to do local business article marketing to attract customers from your geographic region to your website?

When I speak with local business owners on this topic, there is a common misconception that in order to attract local customers to a website that you need to have your articles published on websites that are based in your town or that exclusively have readers from your city.

Actually, this is not true.

Most local business owners are under the wrong impression that the way that article marketing builds traffic is that articles are published on websites where your target readers are already hanging out, and then you receive traffic directly from the articles published on those localized sites.

That is the way that offline marketing works with television, radio and newspaper, but it is not the way article marketing works.

The main benefit of article marketing is that it allows you to elevate your search engine ranking for the keyword terms associated with your site in Google, Yahoo, etc. You elevate your search engine ranking by building links to your website. You build links by submitting articles.

Article marketing is the catalyst behind a link building campaign that will impact your website’s ranking in Google.

Let’s say your local business is a car rental dealership located in the UK, and you only want website visitors who are in the UK.

You do not need to seek out website publishers who run UK based websites.

Instead you should write articles on the general topic of car rentals (“How To Pick The Best Car Rental Agency”, “The 5 Best Family Friendly Car Rentals”, “5 Benefits Of Using A Rental Car On Vacations”, etc). You will write on your general niche, rather than about your specific business in the article.

Then, you submit your articles to websites that publish articles on your topic. So, in this instance, you would submit to publishers who accept articles about cars, travel, automotive, etc. You will find many article directories that have categories on these and other topics.

Where does your specific geographic location come into play? How do you end up attracting customers from your localized area of the world?

When you’re doing article submissions, you will also include a resource box. Each time your article is republished, so is your resource box. A resource box is a short author bio that includes your name, a little about your business, a reason to click through to your website, and a link to your website.

If you are trying to attract local customers, this is also the spot where you will specify your location.

For example, a resource box for a UK car rental agency might be:

“XYZ Car Rentals has been serving the UK for the past 15 years. For top notch customer service and reasonable UK car leasing prices, go to [website URL]”

You see, it is your resource box that will alert Google to your specific location.

It does not matter where your article is published. It does not matter that readers from all over the world may be looking at the directories and websites where your articles are appearing. You will still attract targeted readers from your specific location because of your resource box.

Google sees the resource box, notices the geographic location (for a local business, your geographic location will be a part of the keywords terms you target in your resource box), and Google associates that link in the resource box with the location specific keyword terms used in your resource box.

As you market your site consistently with articles, your Google ranking will get higher and higher. The higher your ranking in Google, the more traffic you will receive. And this is *targeted* traffic, specific to your location and to your type of business.

When will you start using local business article marketing as an extremely cost efficient and effective way to draw local customers to your website?

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Business Articles – How to Get Potential Customers to Read Your Article

There are some people in business that look at writing online articles, as a kind of boring chore and uninteresting, but it can be interesting if you approach it with the right mind set. The business you have chosen must interest you otherwise you would not be in it, so treat your business articles the same way and it could be fun and profitable.

Writing a good articles does not have to be a boring chore. Just follow some very simple guide lines and once you get the hang of it you could find it fun and definitely profitable.

Writing about your topic or niche should become quite easy with a bit of practice, because you already know and hopefully are interested, in your subject. All it is really about is making your articles interesting and informative for your readers.

Let us take a look at some idea`s, and tips on what to do to make your targeted customers want to read your articles on business:

1. Create a good attention – grabbing title or header.

If you can be creative and produce an attention – grabbing title or header, you are already half way there in getting your viewer to read your article. Your title or header should indicate what your content is all about.

Use keywords and keyword phrases that people are looking for, do some research on this. You can get plenty of information on keywords from the internet.

Use titles like, how to? or 10 tips to? or ask a question? or a demand such as do this and make money? These type of titles are a powerful strategy to use because they reach out to the readers emotions.

2. Write interesting and captivating content, keep your readers wanting more, by using fresh and original content about your topic. Keep the focus of your content on the subject that you are writing about.

Make your content flow, this will help make your article easier for your viewer to read. It is also search engine friendly.

3. Keep the content of your article truthful use true facts and figures. This not only shows that you are an authority on your subject, but also trustworthy.

4. Create short paragraphs.

When paragraphs are to long your reader can become bored and lose interest on what you are writing about. Keep in mind that a paragraph can be as short as one sentence, this will depend on what you want to say and the type of subject that you are writing about.

5. Make good use of numbers and bullet points.

As each number or bullet point is emphasized, readers can quickly see the point that you are trying to make. This method also helps the reader to remember the headings or sub – headings.

6. Use sub – headings.

Use sub – headings to sub – divide your paragraphs on your page. This helps to break each point into sections and still be incorporated into the whole article. It would also make it easier for your viewer to move from one point to another.

Using these tips and ideas for business articles, on how to get your articles read, will help you to build a strong and successful company. Good luck.

Tom Wilson is an author and business entrepreneur and has been in business some forty years. He writes articles with the intent of offering correct interesting and useful Internet business information. If you found this article helpful about, Business Articles – How to Get Potential Customers to Read Your Article, and if you would like to make money GUARANTEED! from these online business opportunities. Then take a look at the FREE! step by step video tutorials here!

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